The Beginning of our Journey
Saifee Jewelry
Crafting Legacy, One Gem at a Time
Our journey began over six decades ago with a vision, a commitment to quality, and a family dedicated to serving our customers. From a humble start in Peshawar to growing into a household name in Rawalpindi and Islamabad, Saifee Jewelry stands tall today as a symbol of tradition, trust, and timeless beauty.
Mr. Abbas Ali
Founder, Saifee General Store, Peshawar
The story of Saifee Jewelry traces its roots back to 1958, when Abbas Ali established Saifee General Store in the bustling Saddar market of Peshawar. Initially a store selling artificial jewelry and cosmetics, it quickly became renowned for its exceptional quality and personalized customer service. At 92 years old, Abbas Ali continues to oversee the operations of Saifee General Store, personally ensuring that his legacy of trust and integrity is upheld in every transaction.
His dedication and passion laid the foundation of what Saifee Jewelry represents today — a name built on commitment to excellence.
Mr. Saifuddin Abbas
Proprietor, Saifee General Store, Peshawar
Under the able guidance of Saifuddin Abbas, Saifee General Store has continued to grow and flourish. With decades of experience, an unwavering commitment to excellence, and a keen eye for detail, Saifuddin Abbas has not only preserved but enhanced the family legacy. He has skillfully adapted the business to meet the ever-evolving trends in fashion and customer needs, expanding the product range while maintaining the same high standards of quality.
His expertise and forward-thinking vision have helped Saifee General Store retain its position as a trusted and beloved name in the market, ensuring that every customer, whether old or new, leaves with satisfaction and a smile. Today, under his leadership, the store continues to be a symbol of tradition, integrity, and exceptional service.
Mr. Mohammad-Ul-Baqir
Inspired by the passion and dedication of my grandfather and father, I took the family legacy a step further by founding Saifee Jewelry in Rawalpindi/Islamabad. Our collection focuses on modern, elegant, and high-quality jewelry designed for the contemporary customer, while still honoring the traditions set by my forefathers. At Saifee Jewelry, we blend tradition with innovation, offering pieces that reflect both our rich history and today’s latest trends.
With every piece we craft, we strive to carry forward the values of trust, quality, and customer care that have defined Saifee for generations.
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